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Resources & Tools

Free enterprise-grade resources to help CX and transformation leaders benchmark journey mapping maturity, estimate ROI, and build actionable roadmaps. Get immediate, practical value in minutes — then schedule a short conversation for senior-level, tailored guidance.

Backed by 20+ years of McorpCX enterprise transformations

Real results: 20–37% efficiency gains, loyalty & revenue lifts

Confidential and no obligation

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Journey Mapping Maturity Assessment

Assess your organization's journey mapping maturity in ~3 minutes. Rate 5 strategic dimensions on a 1–5 scale and receive an instant self-score, maturity level, and prioritized recommendations.

Key Benefits

  • Confidential benchmark against best-in-class organizations
  • Immediate visibility into blind spots & high-leverage next steps
  • Strong, objective support for budget justification
  • Designed for busy executives — no fluff, no long forms

 

Start Assessment Now
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The Journey Mapping Maturity Playbook

Your free downloadable PDF guide to assessing current maturity, identifying critical gaps, and creating a clear roadmap that drives measurable CX and business impact.

What's Inside

  • 5-level maturity model with clear characteristics & outcomes
  • Practical self-assessment checklist
  • Step-by-step actions to advance from one level to the next
  • Templates, canvases & best-practice frameworks
  • Anonymized real-world enterprise examples

 

Download the Playbook
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Journey Mapping ROI Calculator

Input your organization's scale & key metrics to see realistic potential returns from improved journey mapping. Based on documented enterprise benchmarks (20–37% efficiency gains, 5–15% retention lift, revenue/upsell boosts).

Key Benefits

  • Personalized estimate of financial impact
  • Helps justify investment to stakeholders & secure budget
  • Quick self-calculation guide + detailed emailed report

 

Calculate Your ROI Estimate
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Journey Mapping 101: The Essential Guide

Journey mapping is a visual representation of how customers (or employees) experience your brand across every touchpoint – from awareness to advocacy (or hire to retire).

Why It Matters

  • Reveals hidden pain points and opportunities
  • Aligns teams around customer reality
  • Drives measurable improvements in satisfaction, retention, and revenue

 

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Why These Resources Matter

Why Senior Leaders Use These Tools

  • Objective, external benchmarks – see where you truly stand
  • Immediate actionable insights – turn assessment into prioritized fixes
  • Quantified justification – prove ROI before committing resources
  • Time-efficient – high-value output in minutes, not days
  • Grounded in real transformations – 20+ years of enterprise results

“These tools gave us the data and clarity we needed to move from discussion to funded action.” — VP Customer Experience, Global Software Firm

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Ready to Turn Insights into Measurable Advantage?

Complete any of the tools above – the Scorecard, Playbook, or ROI Calculator – then schedule a focused 20–30 minute conversation with a senior practitioner. No long sales decks. Just direct, tailored discussion based on your results and goals.

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What Leaders Are Saying

“Every change had significant impact. For example, by adding a single missing touchpoint at the loan servicing handoff, we boosted customer satisfaction with the entire process."

 — Managing Director, Commercial Debt Division, Global Conglomerate

“Their ability to think strategically about our business (was) synthesized into a framework to drive lasting improvement in the business for customers and partners."

— Director of Worldwide Training, Global Security Software Firm

 “No other company understands and delivers on customer experience like McorpCX—they drive measurable results, and can prove it. Their expertise and approach are second to none."

— Customer Experience Director, Fortune 500 Technology Firm